Google was the undisputed heavyweight champion of search, dwarfing Microsoft and Yahoo with a whopping 65% share. So dominant and synonomous was Google with search that they had long since become the verb to refer to the activity itself. In fact, the choice to use Google was so habitual and subconcious a behavior it was akin to brushing one's teeth in the morning. How was Bing, Microsoft's new search engine, going to break the Google habit?
Royal Caribbean Cruise Line: The Nation of Why Not
From its start in 1968, groundbreaking innovation has been in Royal Caribbean's DNA. While other cruise ships added swimming pools and deck chairs, Royal Caribbean introduced rock climbing walls, ice skating rinks, indoor malls, surf simulators and, in 2009, the world's largest ship complete with a Central Park, carousel and beach.
The Ad Council: Making Parents Aware of the Sexual Solicitation of Kids Online
In 2004, the digital frontier was a remote and foreign place for most parents. Their kids, however, true digital natives, had embraced the internet as their own. Online constantly, they had already discovered the communicative powers of the internet; email, chat rooms and IM were booming. The problem was that sexual predators had also discovered the internet and it had opened up a brutally efficient way for them to find and solicit children.
The American Museum of Natural History
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